Less cost. More impact.

Make employee giving go further with tangible impact your people can see.

SendDigital gives employers the flexibility to reduce match-funding costs without losing the value, purpose and engagement workplace giving creates.

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Need to reduce your matched-giving budget without reducing what it means to your people?

Here's an example. An employer currently provides 100% matched giving but, due to budget pressures, needs to reduce its contribution by 25%. With SendDigital, it can make that saving without reducing the charitable value generated for employees.

  • No impact on charitable value.

  • No service fee to your company.

  • 25% less employer match funding.

  • Preserves 100% uplift for employees.

And SendDigital doesn't stop at matching their generosity. We show employees the tangible difference their giving makes.

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Don't just match their giving. Show them what it did.

Every £10 employee donation can create £20 of charitable value:

£15 → Direct family support

£5 → Their chosen charity

And employees receive digital evidence of both.

Turn a forgotten payroll deduction into something employees can see, value, and feel proud of.

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Your budget. Your level of support.

The £10 → £20 example is just one option.

Choose an employer contribution that works for your organisation. Gift Aid helps employee generosity go further at every level.

Even when budgets are under pressure, giving can still go further.

Examples assume Gift Aid eligibility. *Compared with a conventional 100% employer match.

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Lower cost

Choose the level of match funding that works for your budget — with Gift Aid helping every contribution go further.

No service fee

No SendDigital platform or transaction fees for employers or employees.

Better for your people, culture and budget.

Visible impact

Show employees the tangible difference their giving makes.

Stronger culture

Build pride, purpose and connection through shared community impact.

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Make it local. Make it matter.

Choose a participating charity whose work resonates with your people and community.

SendDigital connects employee giving with families supported by that charity and provides employees with evidence of the impact they helped create.

Your people. Your community. Their impact.

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Give £10. Create £20. See the difference.

We're inviting a small number of UK organisations to pioneer a more engaging and cost-effective approach to workplace giving.

Illustrations assume employee donations are eligible for Gift Aid at the standard rate.

SendDigital Workplace Giving uses post-tax employee donations and is distinct from HMRC Payroll Giving/Give As You Earn.

© 2026 The Innovation Pool Limited. All rights reserved.

Gift Aid

Boost your impact

If you’re a UK taxpayer, add Gift Aid to boost your donation by 25% at no extra cost.

100% of your donation goes directly to those in need; Gift Aid supports charity operating costs.

The Innovation Pool Limited is a company registered in England and Wales with company number 15545983. Registered Office: 71-75 Shelton Street, London WC2H 9JQ