Gift Aid
Boost your impact
How Gift Aid Powers Your Impact
When you give through SendDigital, every pound is designed to go further and reach the people who need it most.
100% of Your Donation Goes Directly to People in Need
We’ve built SendDigital to be as direct and impactful as possible. That means:
100% of your donation goes straight to the individual or family you’re supporting
Nothing is taken from your gift for fees or administration
Your support reaches people as real help - quickly, securely, and with dignity.
Where Do Our Costs Come From?
This is where Gift Aid makes all the difference. If you’re a UK taxpayer, Gift Aid allows charities to claim an extra 25p for every £1 you donate at no additional cost to you. With SendDigital:
100% of Gift Aid goes to our charity partners
This funding supports their essential operating costs
It also covers the cost of delivering the SendDigital platform
In other words, Gift Aid helps make this model possible without reducing the impact of your donation.
Why This Matters
Traditional giving models often mean a portion of donations is used to cover costs. We’ve taken a different approach:
Your donation fully supports people in need
Gift Aid supports the system that delivers that help
This creates a more transparent, efficient, and impactful way to give.
A Simple Example...
If you donate £50:
£50 goes directly to a person or family in need
£12.50 in Gift Aid (if eligible) goes to the charity partner
That £12.50 helps fund the charity's work, including the technology and services that make direct giving possible.
Are You Eligible for Gift Aid?
You can usually add Gift Aid if:
You’re a UK taxpayer
You pay enough Income Tax or Capital Gains Tax to cover the amount claimed
It’s quick to opt in at the checkout and makes a huge difference.
Giving You Confidence
We believe giving should be:
Clear - you know exactly where your money goes
Direct - your support reaches people without unnecessary layers
Trusted - built on transparency and proven systems
Gift Aid helps us deliver all three.
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Gift Aid
Boost your impact
If you’re a UK taxpayer, add Gift Aid to boost your donation by 25% at no extra cost.
100% of your donation goes directly to those in need; Gift Aid supports charity operating costs.